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| Title |
VALUE-BASED MARKETING |
| Author |
PETER DOYLE |
| Publication
Date |
27/10/2000 |
| Description |
This volume covers Shareholder Value (SV), which may be defined as a firm's ability to earn a return for its shareholders. To achieve it (and win new investment), a company must be perceived to operate in a viable market, pursuing a strategy which promise |
| ISBN |
471877271 |
| Publisher |
JOHN WILEY AND SONS LIMITED |
| Book Type |
Hardback |
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| Other
Titles |
HIGH PROBABILITY TRADING - |
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MILLIONAIRES' CLUB - CAROLYN BROWN |
RETURN TO TAX WORLD
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The provision of free information, and resources, to students of taxation and professionals.
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